Jun 9, 2018 - 09:30 AM
Ideafarms, South City I, Sector 41
Between 2015-2016, almost 1000 startups shut down, a trend that continued into 2017 (source: Quartz). The reasons cited for failure: lack of funding, weak business model, failure to scale, regulations etc. No start up failed because they delighted their customers, understood them and delivered a true value proposition.
42 % of startups fail because there is no market need.
In this product first, business first, funding first world—the value of knowing our customer first has been completely lost.
In the quest to get the business strategy right, customers sometimes get reduced to a bunch of numbers (or even an afterthought)—a target to be shot at with darts of marketing communication. Unlike a dart board, though, customers are living humans, who have emotions (shudder), and change their minds based on factors outside your control (oh, the horror).
While predicting human behaviour accurately may not be possible (unless the robots take over the human race), understanding your customer and immersing yourself within their environment, can go a long way in making sure your value proposition addresses your customer’s latent needs.
At the Ideafarms Customer Empathy workshop, we bring back the focus on the customer. During the interactive sessions, we’ll walk you through tools and techniques of Design Thinking and learn how we can understand customers better—moving beyond numbers on a spreadsheet, to real humans.
This workshop is for you if you’re
What we’ll be doing
Early bird Advantage : FLAT 1500 OFF ( valid till 24/05/2018, 23:59 hrs )
Register for 2 get FLAT 15% OFF ( Offer auto apply )
Register for 3 or more @ 9999/- per registration (Offer auto apply)
Referral Discount ( *Limited offer: subject to availability, contact for code )
*for any queries contact : 9650704897, terms and conditions apply.