#UpStart Pune - Marketing for Startups

Jan 21, 2017
05:00 PM - 08:00 PM
The Mesh - Bunglow No 15, Shivaji Housing Society, Senapati Bapat Road Bhageerath, Gokhalenagar

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#UpStart Pune - Marketing for Startups.

Hosted by PayU and Supported by Pune OCC.

Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight anymore with today’s competitive world and those overnight success stories you hear about are often the result of behind the scenes years of hard work. Simply put, startup marketing is a unique challenge often times because of the limited resources, whether it’s time, money or talent.

You’ve worked hard to build a great product or just finished writing thousands of lines of code. But the job’s not done, and if your goal is for any level of success, it’s only just the beginning.

It’s common for startups to focus on development and design, but without marketing, no one will see what you’ve created.

PayU brings to you a set of eminent speakers/panellists in the first edition of UpStart series in Pune, who will share their insights on various aspects of Startup Marketing to help early stage startups to market their brand in the best possible way.

“Most startups don’t fail at building a product, they fail at acquiring customers.”
– Gabriel Weinberg, CEO & Founder DuckDuckGo

“Marketing is no longer about the stuff you make, but about stories you tell.”
– Seth Godin

Where? THE MESH - BUNGALOW No 15, Shivaji Housing Society, Senapati Bapat Road, Pune – 411016.

Maps please!

Who's talking?

1) Akshay Mehrotra, CEO @ & ex-CMO of Big Bazaar & Policybazaar

2) Shripal Gandhi, Founder and CEO @ Swipe Technologies

3) Keerthi Kadam, Director @ Pune OCC & CEO of

4) Aniket Khare, VP - Business Development @ Sokrati

What's the plan?

05:00pm to 05:30pm - Registrations

05:30pm to 05:40pm - Introduction about UpStart | Vivek

05:40pm to 06:00pm - How to gain your first customer & how to plan growth in customers. | Akshay Mehrotra

06:00pm to 06:20pm - Journey of Marketing from Startup to Scale Up. | Shripal Gandhi

06:20pm to 06:40pm - How to build and engage a community. | Keerthi Kadam

06:40pm to 07:00pm - Zero Dollar Marketing | Aniket Khare

07:00pm to 08:00pm - Networking over Snacks and Beverages

This is a three-hour session which requires prior registration. Limited seats available. Kindly register yourselves asap.

FYI: CitrusPay has been acquired by PayU India -

We have hosted 14 UpStart events till now across Bangalore, Hyderabad, Mumbai & Delhi/Gurgaon and have seen huge success.

You can watch the videos here:

More details: | | | | | | | | | |



Organiser : PayU India

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#UpStart Pune - Marketing for Startups

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