The Race for Digital Integration
Apr 21, 2016
09:15 AM - 04:30 PM (Asia/Kolkata)
The Gulmohar Hall, The Habitat Centre,, Lodhi Road,
New Delhi,India

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The biggest challenge facing organisations today is digital. How to manage it, how to use it, how to keep abreast of the fast changing tech trends within digital and how to integrate it in a running business. In order to help the PR community make sense of digital integration, PRmoment India presents a variety of speakers from the e-commerce Unicorns like FlipKart and SnapDeal and bricks and mortar business giants like Godrej who are finding new ways to reach out to the audience via digital.

9.15 am

Registration, coffee and informal networking


9.45 am

Chairperson’s Introduction
Ben Smith, publisher and MD , PRmoment

10.00 am

Telling the FlipKart story
Senjam Raj Shekhar,  head of corporate communications, FlipKart

10.30 am

Storied old firms, new ways and stories : Godrej and digital 
Sujit Patil, Vice President and Head of Corporate Communications, Godrej Industries Limited and Associate companies.

11.00 am

Tea, coffee, biscuits and informal networking


11.30 am

How Digital influences PR
Deepa Sapatnekar, Head of Communications (India & Hong Kong), LinkedIn


ICCO's Global PR Report : Global trends in public relations
Francis Ingham, Chief Executive - ‎International Communications Consultancy Organisation (ICCO)

The key trends from ICCO's Global PR Report
What are the skill requirements for PR professionals today - globally and regionally
What are PR people doing – and how is it evolving?
An analysis of the global agency market and regional growth estimates

12.45 pm 



1.40 pm

Afternoon Chair: Paarul Chand, Editor, PRmoment India

1.45 pm

The 30 Under 30 Panel: A selection of our 30 Under 30 winners

  • The digital skill requirments for public relations in India
  • How is PR evolving
  • Where is PR getting digital wrong?
  • Futuregazing: What's coming next

2.15 pm

SnapDeal and the brave new world of e-commerce 
Farheen Akhtar, SnapDeal

How PepsiCo is using Digital
Poonam Kaul, Director-Corporate Communications, PepsiCo India

3.30 pm 

CEO Debate: Digital Wars : PR vs Advertising vs Marketing


4.30 pm 

Close of conference



  1. ​The Gulmohar Hall, The Habitat Centre,,
    Lodhi Road,,
    New Delhi, Delhi, India

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The Race for Digital Integration

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