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Social Media 101 Workshop By Social Samosa

Aug 29, 2015
10:00 AM - 06:00 PM
Bombay Connect 4th Floor, Candelar Building,, Saint John Baptist Road, Near Mount Mary Steps,Bandra (W), Mumbai 40050
Mumbai,India View map →

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From a buzzword to a marketing reality, social media has evolved into a science. Trial and error in social media marketing is passe. 

It is now objective, strategy and results. Arrival of social media redefines the very marketing axioms, calling out for contemporary fundamentals. 

Social Samosa calls out for social media enthusiasts to evolve with the dynamic industry in Social Media 101 workshop


Salient Features of the Workshop:

  • Focused towards your professional growth. No fluff.
  • Module that is relevant to the industry
  • Real-life case studies
  • Convenient training schedule

  • Modules

    The workshop module has been created keeping in mind how pivotal it is for brand managers to equip themselves with the working knowledge of the social media industry.

    Introduction to Social Media

  • Evolution of Social Media
  • Basics of Social Media Marketing
  • Key Platforms
  • Introduction to branding and strategy – Power Pyramid Introduction to content marketing
  • Facebook
  • Creating Facebook Brand Pages
  • Leveraging Facebook Insights for Success
  • Driving Engagement on Facebook
  • Facebook Success Stories - Case Studies
  • Twitter
  • Understanding Twitter’s interface and jargons
  • Leveraging Lists, Hashtags & Trends
  • Twitter tools: TweetDeck, Hoootsuite, SocialBro, Hashtracking,
  • Case Studies of Successful Twitter Brands
  • LinkedIn & YouTube
  • What is Linkedin?
  • Building an effective personal profile on Linkedin
  • How to build the right network of contacts
  • Building your company page
  • How to use LinkedIn to market your service or product
  • Creating video content for Youtube
  • Successful Case Studies for Youtube

  • Blogging

  • What is a blog?
  • Blogging platforms
  • How to write effective blog posts

  • New Age Social Media Platforms

  • Instagram, Pinterest, SnapChat et al
  • Incorporating the new wave into your Social Media Strategy

  • Learn the nuances from the experts in the industry and become the Jack of all 

    Social Media Trades.


    Register Now

    When & Where

    Time: 10am to 6pm.

    Dates: 29th Aug, 2015.


    Venue: TBD, Mumbai


    Organiser : Hitesh Rajwani

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    Social Media 101 Workshop By Social Samosa

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