In this intensive 3-day workshop, you will learn and apply advanced service design and experience prototyping techniques both in the digital and physical realm. You'll walk away equipped with a complete toolkit for rapid user-focused innovation and a certificate from CIID.
The design and delivery of an excellent service is a uniquely complex task. Services are made up touch points across a wide range of channels from apps to physical devices to direct human interactions, and this hands-on workshop prepares you to effectively and rapidly prototype across all of them.
In this course we aim to provide you with the skills to understand user needs, come up with great service concepts, communicate these ideas well, and create sophisticated, iterative experience prototypes to test your concepts. We will work according to a rapid design thinking process that puts the user at the centre to create actionable, business-ready experience prototypes.
Lectures are spread throughout the three days and are immediately followed by direct hands-on applications with individual and group coaching along the way.