Beyond 2020: Marketing in the Age of Data, Intelligence and Experience

 In 2008, CK Prahalad and MS Krishnan outlined a breakthrough concept called “N=1: a market segment of size 1, in their book New Age of Innovation: Driving Co-created Value Through Global Networks.

 As we move towards the new decade, MarTech is making the concept a reality where companies are able to target individual customers and provide products and services to meet their unique requirements.

Marketing Technology has been at the forefront of the Digital Disruption to redefine business models, competition and entire industries. If you are a Marketing professional, chances are that MarTech is already one of your key priorities or is becoming one. Being led by the ‘science’ of technology and shaped by the ‘art’ of marketing it is a dynamic space with an ever evolving future.

NASSCOM MarTech Summit 2019 will help you navigate into the future to identify marketing technologies that will drive business and companies over the next decade. The event brings together practitioners across diverse industries in the marketing value chain - brand agencies, digital agencies, new age technology companies, marketers and platforms powering the next generation of MarTech.

The agenda will be organized around three key themes

1. Data: Converting “Oil into Fuel” to drive targeted marketing to the next level
2. Intelligence: Drawing the line between intelligent personalization and individual privacy
3. Experience: Leveraging new customer engagement technologies to drive business outcomes

The event format is designed to balance thought leadership sessions with hands-on workshops to provide marketers with practical skills which they can implement in their organization. The discussion focus will be on live client experiences and actionable insights with real world applicability.

 Key takeaways from the event :

• CMO: MarTech as a driver of the overall Marketing Strategy
• CDOs/ CIOs: Build and leverage MarTech ecosystems to drive business growth through digital transformation
• Marketers: Hands on experience on latest in MarTech                          
• Marketing Service Providers: First-hand look at changing client expectations from MarTech,
• Start-ups: Opportunity to showcase