Google AdWords, Fashion & Ecommerce and Content Marketing
Oct 15, 2016
09:00 AM - 01:00 PM
Venture Center, Dr Homi Bhabha Road,NCL Colony,Pashan
Pune,India
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Agenda for upcoming Google AdWords & Analytics, Content and Fashion & eCommerce Marketing -
9.30 to 10.30 - Google AdWords & Analytics for business - Insights & Practical challenges
Lakeer Kukadia, Founder, Radon Media
About - Google AdWords geek, handled ecommerce campaigns at large scale since 2013.
Agenda -
1 How to use Google Analytics & use its Insights
2 Google Analytics Premium Insights
3 Best practices that get forgotten in routine campaign life
4 Google Analytics growth hacks
5 Google AdWords QnA
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10.45 to 1 & 11.45 - Converting prospects to buyer with content marketing
Vaibhav Prabhune, Head -Marketing Strategy - Content | Native - Sokrati
About - Heading marketing strategy for Content and Native advertising with Sokrati for some of world's finest brands across sectors such as BFSI, Retail, E- Commerce, Travel etc.
Driving qualified acquisitions through content marketing
Agenda -
1 Sector specific buying funnel
2 Bridging the gap between awareness and intent
3 Device Vs Vertical specific audience behaviour
4 Crafting relatively effective content strategies
5 Type of content vs relative landing page
6 relevancy thus engagement
7 Driving conversions
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12 to 12.30 - Insights - Fashion & Ecommerce Marketing
Bhagyashree Jain, Sr. Manager, Operations & Growth, Sokrati.
About - Responsible for overall management of SEM campaigns for the small and medium business clients for the E-commerce vertical. Explored various channels like Google, Facebook and Instagram
Worked and Trained the team to achieve client goals and share strategic insights to scale through varied Digital Marketing Channels
Agenda -
1 Core insights from some of the best eCommerce campaigns out there
2 Mistakes that brands often make in setup of ecommerce campaigns
3 Campaign briefing challenges faced by brands & agencies
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12.30 to 1 -
Priyanka Kachalia, Founder, Mood Board - Ecommerce & Fashion Marketing Consultant
About - Worked on clients across verticals (like ECommerce, Retail, Apparels, Education, Service Industries )
Requirements -
Bring your own device
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