NASSCOM Engineering Summit 2017

Sep 21, 2017 - Sep 22, 2017
09:00 AM - 05:00 PM
The Leela Palace, 23,Old Airport Road,ISRO Colony,Domlur
Bengaluru,India View map →

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Theme: Digital Engineering: Convergence of Disruptive Technologies

Thanks to digitization, companies across industries are racing to migrate "analog" approaches to customers, products, services, and operating models to an always-on, real-time, and information rich marketplace. Some leaders are redesigning their capabilities and operating models to take full advantage of digital technologies to keep step with the "connected" consumer and attract talent. Others are creating qualitatively new business models — and tremendous value — around disruptive digital opportunities. In doing so, these companies secure not only continued relevance, but also superior returns.

By 2020, an entire generation, Generation C (for “connected”), will have grown up in a primarily digital world. Computers, the Internet, mobile phones, texting, social networking — all are second nature to members of this group. Design of future products will have to integrate their familiarity with technology, reliance on mobile communications, and desire to remain always in contact with relatives while being continuously on the move.

Digitization is reaching an inflection point.

The effects of an increasingly digitized world are now reaching into every corner of our lives because three forces are powerfully reinforcing one another:

  • Consumer pull: Consumers, and particularly Generation C, are already fully adapted to the digital environment. They naturally expect to be always connected, are willing to share personal data, and are more likely to trust referrals from their closest friends than well-known brands.
  • Technology push: Disruptive digital technologies such as Big Data, Cloud, IoT, etc. have well established their impact and are becoming more and more convergent. The infrastructure backbone of the digital world is bringing affordable broadband to billions of consumers. In parallel, low-cost connected devices are being deployed in every industry, and cloud computing, and the vast information-processing machinery it requires, is developing quickly.
  • Economic benefits: The economic benefits to be captured through digitization are real. A wave of capital has poured into the new digitization technologies and companies, and the public markets reward early movers with unprecedented valuations

Towards a data driven design world

The ubiquity of connectivity combined with exponential increase of computational power is resulting in surge of data and emergence of new form of analytics and human-machine interactions. Cloud, IoT, 3D-printing, Artificial Intelligence, Big data and analytics…. most of these disruptive technologies have been announced many years ago.  They are now mature enough and ready to converge to be fully integrated into the design and engineering environment. From data driven demand prediction to customer co-creation, data driven to value or concurrent engineering, Data technologies have already started to transform the way products are designed, developed and consumed.

But has the Design & Engineering world started to fully benefit from Digitization?

Global Engineering R&D (ER&D) market grew by a mere 1% in 2016 mostly due to USD Forex impact and an overall slowdown of Global economies. And a recent study of PwC Strategy& shows that the growth of the sector next 5 years will be more than halved when compared to the 5 last years. While becoming more global, Design & Engineering companies are experiencing increased competition while facing huge disruptions in their core products and economic models. For many traditional OEMs, the immediate focus is on controlling costs and reducing the Time-to-Market of their core products. Many are engaged in an increase of off-shoring of part of their engineering activities in Global In-House centers or to ER&D Service providers.

In this constrained environment, how can the convergence of disruptive technologies support the Design & Engineering companies to transform themselves and fully capture the benefits of the new digitized world?

Digital Engineering: Convergence of Disruptive technologies” will focus fully on this pivotal question.

1. Digital Enterprise: from digital manufacturing to digital organization, how are leading Engineering companies responding to Digital?

2. Rethink mobility: in a world of ubiquitous connectivity, how to address the new ways people are moving? 

3. Software defined engineering: how successful traditional OEMs are managing to differentiate around software & services platform by leveraging on new digital technologies?

Organiser : NASSCOM

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