ABOUT THE MASTERCLASS

 Every month 5 million new mobile phones get activated in India, with 400 million Indians already on the internet and this number is projected to grow exponentially. With more eyeballs diverting to social media, the news-feeds are getting chaotic, and getting your content the attention it deserves has become a tall order. ‘Viral’ has become a bigger buzz word, and cracking the viral code seems to be the holy grail of content marketing. In this masterclass, Aashish Chopra will share the story of his experiments with viral videos resulting in award winning success. From defining ‘going viral’ as a happy accident, to discovering the method to the madness; from his videos getting featured in the news and blogs around the world, to hitting millions of views and winning awards.. 

This masterclass packs behind the scenes strategies and how to approach content marketing for contagiousness.

PROGRAM CONTENT 

• Story of the first viral: From an idea to radio interview in 24 hours
• Learnings from the award winning, 7 million views viral hit.
• Secrets behind the record breaking 54 million views video
• How to approach content for virality, including closing the ROI loop
• Other half of the battle: Distribution
• News-jacking and the art of topical content
• What doesn’t work; Don’t make an Ad
• Future trends: How the game is changing

WHAT WILL YOU LEARN 

• What's, Why's and How's of going Viral
• Tips and Tricks of effective Video content
• Understand how to EVOKE emotion in your audience .
• Explore strategies of utilizing content to run a successful Viral Video Campaign.
• Maximizing return on investment through your Video schemes.
• Understand the strategy of portraying your brand’s image without coming off as needy!
• Guide to success of a Viral Video Marketing Strategy
• Use of different approaches to Move your Audience connect with them at deeper level
• Expert advice and consultation from Mr. Ashish Chopra, an award winning Viral Video Marketer on the subject.

SPEAKER DETAILS

Aashish Chopra, Head- Content Marketing, ixigo

Registration Fees (excluding taxes & fees) :

For DMAasia Members - Gratis tickets for the first two delegates.

( In case of additional tickets required, please contact Ms. Ritika Chandra from the DMAasia Secretariat at ritika@gmaw.org or call her at +91 9599298342)

For 2016 DMA CREATEFFECT Awards Entrants - INR 2000 per delegate

For Non-Members & Non-Award Entrants - INR 3000 per delegate

Seats are limited and shall be made available on a first come-first served basis. Book your tickets now to hard-block your participation!