Webinar: Lean Marketing
Jan 15, 2021
03:30 PM - 05:00 PM (Asia/Kolkata)

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STOP Selling, START Solving

During last couple of decades there has been a great shift in traditional marketing paradigm. Today customers are looking for solutions, in which product or service is one of the subsets of solution package offered by marketers. In addition to 4Ps, now marketing professionals need to give more attention to the 5th P- the Problem Solving. It is based on principles of Lean Consumption.

Lean Marketing is an innovative approach to create value for the customers and wealth for the organization by delivering solutions with better value proposition than competitors. Marketing professionals need to become problem solvers. Concept is based on the practices of Toyota Management system, popularized by two MIT professors; James Womack & Daniel Jones- founder of Lean Enterprise Institute USA.

In order to introduce the innovative concept of “Lean Marketing” we are pleased to offer a knowledge-packed webinar on 15th January 2021 (during 15.30-17.00 Hrs.).

The objectives of session:

  • Why we need a new approach to well established marketing framework?
  • What is Lean Marketing?
  • Lean provision & consumption processes
  • What are the applicable tools & techniques for implementing Lean marketing?
  • Case studies & Example

The faculty: 

Akhilesh N Singh, is a Management Consultant associated with industry for last 48 years. Specialist in Lean Management, Six Sigma, TQM and Global Best Practices. Trained in Toyota Japan, Kaizen Institute Japan, Lean Enterprise Academy UK, Armco Inc. USA. Worked as an engineer and corporate professional in leading public and private sector organizations, professor in a management institute and management consultant in FICCI, UNIDO and currently associated with Opexworks….. An engineering graduate from IIT- Banaras Hindu University with postgraduate diploma in Management & Gembakaizen (Japan).

He has executed over 300 consulting/training assignments to leading organizations of five countries (India, Bangladesh, Saudi Arab, Qatar & UAE.) Author of 15 books on topics related to Spiritual Intelligence, Radical Cost Reduction, Lean Manufacturing, Lean IT, Total Quality Management, Zero Defect Zero Effect, etc.

    PUNE, Maharashtra, India


Organiser : Pratik Jathar

Pratik Jathar

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Webinar: Lean Marketing

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